• Getting more personal by being more automated
• Making your customers’ behaviors work for you
• Becoming more social
• Feeding the content beast

“The way marketers communicate with their customers and prospects is continuing to evolve,” said Bryan Brown, director of product strategy for Silverpop. “Today’s buyers need marketers less, but when they do hear from you they expect your messages to be highly relevant and personal, and the best way to achieve this is to listen to what they are telling you, whether directly via preference centers and surveys or based on the actions they take, or fail to take.  Attendees will walk away from this event with the knowledge they need to listen more carefully and act accordingly — in a way that leads to deeper relationships and increased revenue.”    

The roadshow begins March 6 in Houston at the Hyatt Regency. In addition to this event, the tour will have stops in the following cities throughout 2012:

• Atlanta
• Boston
• Chicago
• Denver
• Los Angeles
• Minneapolis
• New York
• Palo Alto
• Raleigh
• San Francisco
• Washington D.C.

For more information about the Agent ROI Digital Marketing Tour or to register for an event near you, click here.

About Silverpop:

Silverpop is the only marketing technology provider with expertise in email marketing and marketing automation. In today’s customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique.  Silverpop’s products are designed for marketing departments across a variety of industries, that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company’s focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they  need while allowing them to maintain control of their marketing efforts. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe.  Visit us at silverpop.com. 

Media Contacts: Stacy KirkManager of Corporate Communications-Silverpopskirk@silverpop.com770-661-0633

SOURCE Silverpop

Article source: http://www.sacbee.com/2012/02/21/4279303/silverpop-re-launches-agent-roi.html

INDIANAPOLIS, Feb 21, 2012 (BUSINESS WIRE) –
Forrester Research Inc. Vice President and Principal Analyst Shar
VanBoskirk will join ExactTarget for a live webcast at 1 p.m. Feb. 23 to
share exclusive research and insight on how top brands are using
interactive marketing as a competitive differentiator.

Sponsored by ExactTarget, the webcast will feature data from the new
“Forrester Wave(TM): Email Marketing Vendors, Q1 2012″ (January 2012)
report and offer exclusive insights into how marketers are combating
digital disruption with personalized cross-channel interactive marketing
campaigns on email, Twitter, Facebook and the Web.

“Consumers’ rapid adoption of mobile devices is fueling a transformation
in marketing that requires brands to think more holistic about
interactive channels and serving their consumers online,” said Tim Kopp,
ExactTarget’s chief marketing officer. “Forrester’s research provides
new insight into the fundamental shifts happening today and offers a
framework for creating an interactive marketing mix to differentiate a
brand and drive customer loyalty.”

In addition to sharing new findings from Forrester’s recent research,
VanBoskirk will also offer exclusive advice to help brands begin
transforming channel-specific programs like email marketing into
cross-channel campaigns by integrating Facebook, Twitter and mobile. Key
areas of discussion will include:

–
How the proliferation of mobile devices is fueling consumers’ demands
for cross-channel marketing;

–
Why interactive marketing is driving a new ‘customer obsession’ among
leading brands;

–
How brands can leverage best practices in email to become experts at
social media and mobile;

–
Why digital disruption is accelerating the need for marketers to
integrate emerging channels.

Marketers may register for the complimentary webinar here.

The exclusive webcast follows Forrester naming ExactTarget a “consistent
leader” in email marketing in “The Forrester Wave(TM): Email Marketing
Vendors, Q1 2012″ report. The report awarded ExactTarget’s current
product offering perfect scores for its usability, triggered messaging
capabilities, dynamic content, and ability to automate multichannel
analytics. To download The Forrester Wave: Email Marketing Vendors, Q1
2012″ report, visit
www.ExactTarget.com/EmailWave .

About ExactTarget ExactTarget is a leading global
provider of email marketing and cross-channel interactive marketing
software-as-a-service solutions that empower organizations of all sizes
to communicate with their customers through email, mobile, social media
and websites. ExactTarget’s powerful suite of integrated applications
enable marketers to plan, automate, deliver and optimize data-driven
interactive marketing and real-time communications to drive customer
engagement, increase sales and improve return on marketing investment.
For more information, visit
www.ExactTarget.com .

SOURCE: ExactTarget

        ExactTarget
        Mitch Frazier, 317-275-5034
        MFrazier@ExactTarget.com

Copyright Business Wire 2012

Article source: http://www.marketwatch.com/story/exacttarget-to-host-live-webcast-with-leading-analyst-to-offer-advice-on-integrating-email-with-mobile-social-media-2012-02-21

Longo most recently served as the EVP of Infogroup company Edith Roman Associates, where he led the development of the ePostDirect suite of email marketing services. Longo also served as account manager of Infogroup company Direct Media Millard, where he oversaw multichannel marketing strategies for national brands across numerous markets.

“We needed someone with his experience, close to twenty years in the industry, and we really needed that ability to manage a product and manage people effectively,” Roberts said.

Reach Marketing provides direct mail and multichannel marketing services focused around list brokerage and management, email marketing, online lead generation, data append, social media and database management.  

Longo’s appointment as partner comes one week after Reach Marketing named Greg Grdodian as partner. Longo and Grdodian had previously served as EVP and president at Edith Roman, respectively. They were part of the string of executives to leave Infogroup in November 2010, following Infogroup’s acquisition by CCMP Capital Advisors.

Article source: http://www.dmnews.com/reach-marketing-names-another-partner/article/228693/

 “Meeting with Senator Purgason and Representative Franklin about the benefits of our educational clubs was truly “priceless,” said Juliana Civitate, Secretary of Camdenton High School DECA.

 During Legislative Day, students shared their successes attained at their local high schools in career education, marketing and cooperative education, and DECA with their state legislators at the State Capitol.

 Austin Thompson, Chapter Vice-President; Juliana Civitate, Chapter Secretary; Cassie Dorman, Chapter Historian; Dakoda Baker, Chapter Member; and Advisor, Valerie Allen; represented the Camdenton High School DECA chapter during Legislative Day.

 “These students and their advisor should be commending for representing their community, school, and DECA chapter in an exemplary manner to these influential elected leaders,” said Linda Krehbiel, Missouri DECA State Advisor.  “Their efforts will help ensure that future students continue to have the same rewarding opportunities to develop essential skills necessary for all students.”

 Austin Thompson, Vice-President of Camdenton High School DECA chapter represented more than 9,000 Missouri DECA members during a proclamation signing with Gov. Jay Nixon celebrating Career and Technical Education Month.  The proclamation signing built awareness for the benefits of career education, marketing and cooperative education and DECA.

 Through co-curricular activities that align with the school’s marketing and cooperative education classroom instruction, DECA prepares the next generation to be academically prepared, community oriented, professionally responsible, and experienced leaders.

Article source: http://www.lakenewsonline.com/news/x1793843605/CHS-DECA-members-promote-career-education-to-state-legislators

In September 2007, the Yuma Union High School District reported irregularities in financial reporting that led to an in-depth investigation of Mark Rau, Yuma High School marketing teacher and Distributive Education Clubs of America (DECA) student club sponsor. Rau was fired by the governing board on April 14, 2008.

According to an Auditor General’s Office report, Rau, who began teaching at YHS in 1997, had misused $86,276 of public money and falsified at least 25 public documents over the course of almost seven years.

He allegedly diverted funds from the YHS student store, royalty checks, deposits for DECA trips and extracurricular tax credit donations intended for the DECA program into his own personal bank and credit union accounts.

For example, during one infraction, the report stated, after school on Sept. 27, 2004, Rau deposited public funds totaling $725 into his own personal account when his checking account balance was at $22.81. The deposit allowed for his $700 credit card payment to clear the following day.

After Rau’s case was presented to the state grand jury, he was indicted on five felony counts of misuse of public money and tampering with a public record.

YUHSD Superintendent Toni Badone, also superintendent at the time of the incident, said there were already foundational financial reporting systems in place prior to the events in the report but they have since been improved.

“Following the incidents in 2007, the district put additional controls and systems in place,” stated YUHSD. “Two examples of those controls are mandatory training by the Business Office for all staff who work with money in any form, as well as additional personnel added to the campuses to assist club sponsors, coaches and administrators in financial record keeping.”

The investigation report issued by the Auditor General’s Office also listed nine recommendations for YUHSD to prevent future misuse of funds.

Badone explained that many of the recommendations were implemented in 2007 and they continue to work on making sure they are efficient in their financial reporting.

“We have really worked hard to put the appropriate systems in place to protect our programs, to protect our students and to protect our system. We have really taken it very seriously and when there’s any doubt, we’ve erred on the side of caution.”

Visit www.azauditor.gov to read the report by the Auditor General’s Office in its entirety.

Sarah Womer can be reached at swomer@yumasun.com or 539-6858. Find her on Facebook at Facebook.com/YSSarahWomer or on Twitter at @YSSarahWomer.

Article source: http://www.yumasun.com/news/rau-76915-financial-report.html

Just because you are a small business doesn’t mean you lack the resources to integrate email campaign tactics that are deployed by large organizations into your marketing strategy. Email service providers are now making it easier for companies to automate their emails and implement nurturing campaigns, despite having a one person marketing team. All it takes is a little time and patience to outline a strategy, set your campaigns and analyze your results.

It is understandable that small businesses are overwhelmed with the amount of features that are now available to email marketers. It is easy to feel like you don’t have the time to log into your system and build out a lifecycle campaign that will engage yo
ur audience for the next 6 months to a year. Heck, you can hardly find time to pay your vendors and follow up with your customers. But think of the extra staff you can hire after your email campaigns get a 600% lift in performance.

It is time to stop making excuses and dedicate time to your email marketing campaigns. Implement these steps into your email marketing and it will start to reach its potential ROI.

Personalize Your Messages.

The cat is out of the bag, everyone now knows that when you signup to receive something using an online form chances are the follow-up email, regardless of how personal it may appear, is generated through an automated process and not sent by the actual CEO of the company whose name is provided in the signature of the email.

So it will be no surprise to your customer when you don’t personally respond to their online purchase or send a welcome email for joining your company. This doesn’t mean you shouldn’t make your client feel like your email is written for them specifically. Send a welcome message and merge their name into the content. Most email marketing tools allow you to do this with a very simple merge field, something like %%first.name%% or {first name}, you can usually find this in a quick start guide.

If you offer different products and services make sure your message is tailored towards exactly what the subscriber is interested in. This is easy to do using drop down fields in the form or custom forms for each product on your website. You can trigger an email to send when a customer is added to your list, further more you can set a rule that tells your email software to use either dynamic content or choose a specific email template to send based on a certain criteria.

There are endless ways to personalize your data including collecting your clients preferences in their subscription form. The idea is to start with what you have time to setup and incorporate changes as you can.

Test Your Content.

This one may be one of the easiest to do, yet often over looked when you are just rushing to get a promotion into people’s inboxes. If this email doesn’t work you can always change it next time, right? Wrong. Every email will influence your subscribers’ behavior in the future. If you send an email that just fails to miss the mark with them the chances they will unsubscribe is highly likely or maybe they will just ignore the next message that ends up in their inbox from you.

If you take the time to set up 3 – 4 emails with different calls to actions and subject lines, you can send these varying campaigns to 10-20% of your list. The email with the most opens wins for the strongest subject line, and that with the most click-throughs wins for the best call to action. Make any necessary changes and deploy the winning email to the rest of your subscribers. Planning a day or two in advance, adding just a few extra steps and dedicating just a bit more time you can greatly increase your profit from this one campaign.

Better yet, depending on your email service provider, you may even be able to choose the winning campaign and have it deploy automatically.

Grow Your List.

Chances are your list isn’t the size of a large corporation’s and it doesn’t have to be to be effective. A quality list takes time to build. Whether your list is 1,000 or 10 million subscribers, the steps you took to acquire your email list will determine how well it performs.

Use every opportunity to grow your list, but whatever you do, think twice, maybe even three or four times before you purchase an email list. It is worth it to spend the time growing your list organically. You will receive better response rates and keep your emails from potentially being marked as SPAM.

Online you can include a subscribe form on your website, capture email addresses at checkout. Offline you can collect addresses at trade shows and have customer service or sales always ask for a customer’s email address and permission to send information to them when on the phone. Consider offering a relevant incentive, such as an email-only discount and include it in all your promotional material.

Never add an email address to your list without receiving permission. It is not worth the lasting negative effects it could have on your overall email marketing campaigns.

Start Now.

These steps will help you get started towards email marketing like one of the big guys. Don’t be afraid to contact customer service and have them walk you through setting up a mail merge or your subscription form. You are paying for your software and you should get the full benefits from it. Every day you wait you might be losing potential revenue.

Sure once you get the basics down and find that these steps are working for you, you’ll want to implement even more changes into your email program, but by then you might have more resources to focus on your email marketing strategy. For now just start with what you have the ability to do, but take the time to properly manage your email marketing campaigns. It will be worth the effort.

Article source: http://www.business2community.com/marketing/tips-to-send-email-campaigns-like-one-of-the-big-guys-0135987

Tuesday 21st Feb 2012

Direct marketing (DM) is a huge part of any marketers’ armoury and is a key customer touch point so firms must ensure the content they send isn’t hard to decipher.

This is the view of Marketing Week’s deputy editor Branwell Johnson who stated that B2B email marketing communications and direct mail must have clear contact information to make it easy for correspondence between the firm and people on business lists.

“DM departments should be looking at their communications and gauging just how much effort they are demanding of their customers,” he wrote in his company blog.

A session at a recent Marketing Week Customer Experience Summit was called Effort is the new loyalty and Dr Nicola Millard suggested that organisations need to make it easy for clients to stay with a firm.

Marketing Week’s new editor Russell Parsons recently suggested that the issue of unwanted mail sent to people on B2B data lists risks alienating a large proportion of them.

Find out more about websites

 We can help you with business data lists and direct marketing.

We have over 2 million business contacts, opt-in business email addresses and other direct marketing services which can help you grow your business.  Please complete all fields correctly to enable one of our Account Managers to get back to you.

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Article source: http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84727

PEARL RIVER, N.Y., Feb 21, 2012 (BUSINESS WIRE) –
Reach Marketing (
http://www.reachmarketing.com )
announced today that it has appointed Chris Longo to Partner, adding his
extraordinary talents to its growing team of seasoned veterans.

Longo brings to Reach 18 years of digital and direct marketing expertise
and experience with his proven ability to gain the best results for his
clients through his extensive knowledge of email deliverability
strategies, inbox penetration tactics and multichannel database
marketing success.

“It’s an honor to work with Chris again. He’s a dynamic seasoned
industry leader who provides a unique combination of vision, strategy
and product knowledge,” says Wayne Roberts, president of Reach
Marketing. “Chris’ skill in identifying and capitalizing on
transformative technologies is unmatched in the industry. His expertise
provides a measurable difference for our clients.”

Prior to joining Reach Marketing, Longo served as the executive vice
president of Infogroup/Edith Roman, where he was a strategic leader in
the development and growth of the Infogroup/ePostDirect email division,
as well as Account Manager at Direct Media, where he directed
comprehensive multichannel marketing plans for a portfolio of nationally
renowned clients in the publishing, seminar, education, and catalog
markets.

“When I realized what Reach Marketing has developed with its
infrastructure and cutting edge technologies, I became extremely excited
to join a firm that is so devoted to the success of its clients. I now
have the perfect opportunity to apply my knowledge and partner with a
group of dedicated professionals who are committed to fulfilling the
needs of their clients,” says Longo.

About Reach Marketing

Reach
Marketing is an integrated marketing solutions company that helps
marketers reach their target audiences and grow their businesses through
traditional and digital marketing channels. Services include list
brokerage, list
management, business intelligence, email
append, database management, email
marketing, SEO and social media.

SOURCE: Reach Marketing

        Reach Marketing
        Chris Longo, 845-920-1515
        chris.longo@reachmarketing.com 

www.reachmarketing.com            

Copyright Business Wire 2012

Article source: http://www.marketwatch.com/story/chris-longo-appointed-partner-at-reach-marketing-2012-02-21

SAN FRANCISCO, Feb 21, 2012 (BUSINESS WIRE) –
RichRelevance(R), the leading provider of dynamic e-commerce
personalization for the world’s largest retailers and brands, today
welcomed three seasoned advertising executives to RichRelevance as part
of the rapid expansion of the company’s advertising business.

CNET and Ziff Davis veteran and former Chief Revenue Officer of
AnchorFree, Andrew Zeiger, has joined RichRelevance as the General
Manager of RichRelevance Advertising. The company also named UC Berkeley
Haas Business School marketing faculty member and former Taco Bell and
Del Monte Foods CMO William “Bill” Pearce and former founder and CEO of
Adify, Russ Fradin, to its Board of Advisors. Zeiger, Fradin and Pierce
bring decades of executive leadership at major consumer and technology
brands, as well as a strong history of driving mass adoption of
innovative marketing and digital advertising models.

The high-profile appointments come at a time of tremendous growth for
RichRelevance’s advertising solution, Shopping Media. Introduced in
December 2010, RichRelevance’s advertising offerings are used by
world-class brands like Colgate, 3M, PG, ATT, Verizon, Toyota and
Cisco to engage shoppers on the world’s largest retail sites, such as
Target.com, with custom content while they are researching and
purchasing products. The company was honored with an ad:tech Start-Up
Showcase Innovation Award in April 2011, and Advertising Age magazine
recently credited RichRelevance as an ‘online shopper-marketing
juggernaut.’

“In the year since its launch, Shopping Media has emerged as a critical
strategy for brands who want to reach consumers online at the point of
consideration and purchase,” said RichRelevance CEO David Selinger. “As
our advertising business moves into hyper-growth, Andrew, Russ and Bill
bring the expertise, leadership and experience we’re looking for as we
expand our advertising business and continue to attract innovative,
leading brands to our platform. We’re excited to welcome them to the
team as we cement our leadership in this emerging market.”

RichRelevance currently serves more than 1.4 billion page views each
month across its retail publishers and campaigns have yielded
significantly higher engagement rates — double that of traditional rich
media ads. Leading retailers have seen a measurable increase of 60-100%
in sales lift for the advertised brand’s products as a result of
Shopping Media campaigns on their sites.

“RichRelevance combines retail innovation and a performance-driven
approach to online advertising,” said Zeiger. “The result is a unique ad
offering that is reshaping how brands and agencies engage shoppers
online. The results are proven and the potential is enormous. I am very
excited to join David and the team as we rewrite the playbook on digital
advertising.”

As General Manager of RichRelevance Advertising, Zeiger will be
responsible for driving revenue growth and partnering with top global
brands to fully leverage the company’s expanding Shopping Media
platform. He previously served as executive vice president and Chief
Revenue Officer at AnchorFree, where he oversaw the company’s
advertising and web services offerings. While at AnchorFree, Zeiger
brought the company to profitability for the first time through
operational changes, new business models and investments in partnership
development after only four months at the organization. Prior to
AnchorFree, Zeiger held a number of sales, marketing, and business
development executive roles at leading companies including Ziff Davis
Media, CNET Networks, and SourceForge (now geeknet).

Bill Pearce is a seasoned executive with broad marketing and general
management experience in both the Consumer Products and Consumer Service
sectors. Currently, he serves as a faculty member at Haas School of
Business at the University of California at Berkeley. Prior to that he
was Chief Marketing Officer of Del Monte Foods where he led a turnaround
of that company’s complex portfolio of over 20+ brands.

Before his appointment at Del Monte, he served as Chief Marketing
Officer at Taco Bell and spent 11 years at PG in various marketing and
brand leadership functions. He has also led sales efforts at both
Coca-Cola and Miller Brewing Company.

“In my experience, the closer you can get to understanding and
capitalizing on the consumer decision process, the better you can be as
a marketer and advertiser,” said Pearce. “RichRelevance is giving brands
unique access to that purchase process and its innovative model is
changing the way marketers should think about engagement in the retail
environment. I’m thrilled to join the company’s advisory board and look
forward to helping shape this exciting, expanding business.”

Russ Fradin is a digital media industry veteran with more than 15 years
experience in the online marketing world. As the current CEO and
Co-Founder of Dynamic Signal, Fradin helps brands harness the power of
brand advocacy through collaborative relationships with influential
consumers. Prior to Dynamic Signal Fradin co-founded and was CEO of
Adify (acquired by Cox for $300 million in May 2008) and co-founded
SocialShield. He previously held executive roles at Wine.com and
comScore and was among the first employees at Flycast (acquired by CMGi
for $2.3 billion in January 2000).

“The consumer decision making process is rapidly evolving and the lines
between retailers and publishers are continuing to converge, making
RichRelevance’s position and offerings very exciting,” said Fradin.
“Brands are taking notice and RichRelevance has seen great results by
innovating how marketers view the ecommerce channel. I’m excited to join
the company as they continue to shape this new world of digital
advertising.”

Bill and Russ join a distinguished group of prominent brand and
marketing executives on the RichRelevance Board of Advisors. Members
include David Rosenblatt, chairman of Group Commerce and former CEO of
DoubleClick; Josh Jacobs, senior vice president of brand advertising
products marketing at Glam Media and former vice president and general
manager of marketing technology at Yahoo!; Ellen Siminoff, former
founding executive and senior vice president of Yahoo!; Ken Zinn,
director of digital marketing strategy at Abbott Labs and former head of
digital marketing at Procter Gamble; Dan Hickle, former vice president
of marketing at PepsiCo; and Larry Tesler an early executive at Apple
attributed with driving a user-centric experience.

Additional Resources:

–
Andrew Zeiger’s full bio is available here.

–
Bill Pearce’s full bio is available here.

–
Russ Fradin’s full bio is available here.

–
More information on RichRelevance advertising solutions is available here.

–
Connect with RichRelevance on Facebook
and Twitter
for updates and news.

About RichRelevance

RichRelevance powers personalized shopping experiences for the world’s
largest and most innovative retail brands, including Walmart, Sears,
Target and others. Founded and led by the e-commerce expert who helped
pioneer personalization at Amazon.com, RichRelevance helps retailers
increase sales and customer engagement by recommending the most relevant
products to consumers regardless of the channel they are shopping.
RichRelevance has delivered more than $3 billion in attributable sales
for its retail clients to date, and is accelerating these results with
the introduction of a new form of digital advertising called Shopping
Media which allows manufacturers to engage shoppers where it matters
most — in the digital aisles on the largest retail sites in world.
RichRelevance is headquartered in San Francisco, with offices in New
York, Seattle, Boston and London. For more information, please visit
www.richrelevance.com .

SOURCE: RichRelevance

        RichRelevance Media Contact:
        Mickey Nelson, 651-214-4472
        pr@RichRelevance.com

Copyright Business Wire 2012

Article source: http://www.marketwatch.com/story/richrelevance-accelerates-advertising-momentum-with-new-appointments-2012-02-21

The School of Management and representatives from GM are partnering in a semester-long project that enables MBAs enrolled in the school’s marketing management course to apply their skills to a real-world business scenario — developing a marketing strategy for the U.S. commercial launch of GM’s new hydrogen fuel cell car, which is scheduled for mass production in 2015.

The test drives will include a range of vehicles, including alternative-fuel versions of the Buick Regal, Cadillac CTS and Chevrolet Equinox, Volt, Sonic and Cruze.

“This is a great opportunity for our students to see what is offered on existing models and how GM is changing,” says Arun Jain, Samuel P. Capen Professor of Marketing Research.

In addition to the test drives and presentations by GM executives, the MBAs will visit advertising agencies and other successful local companies to learn more about branding, marketing and communication strategies for launching new products.

“It’s much more meaningful for students to learn marketing concepts using real-world examples, especially when those examples are interesting and provocative,” Jain says. “Past projects have demonstrated that the companies we partner with come away with a few ideas, as well.”

The UB School of Management is recognized for its emphasis on real-world learning, community and economic impact, and the global perspective of its faculty, students and alumni. The school has been ranked by Bloomberg Businessweek, the Financial Times, Forbes, U.S. News World Report and The Wall Street Journal for the quality of its programs and the return on investment it provides its graduates. For more information about the UB School of Management, visit http://mgt.buffalo.edu.

The University at Buffalo is a premier research-intensive public university, a flagship institution in the State University of New York system and its largest and most comprehensive campus. UB’s more than 28,000 students pursue their academic interests through more than 300 undergraduate, graduate and professional degree programs. Founded in 1846, the University at Buffalo is a member of the Association of American Universities.

Article source: http://www.metrowny.com/news/600-University_at_Buffalo_MBAs_to_Take_GMs_newest_cars_for_a_spin.html