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Jan 26, 2012 Author
Brian LaRue |
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Infographic: Who’s Pushing Innovation in Email Marketing?
ADOTAS – We’re talking about email marketing? Wait, what year is this? I don’t know about you, but I’ve ditched three email addresses because of spam, and I’d wager you derive some amount of pleasure from highlighting and deleting en masse all the emails you know you didn’t ask for.
In a recent meeting with Dave Scott, a self-described “frustrated marketing executive” and the CEO of email marketing management firm Marketfish, we discussed how email marketing might not be so much outdated as it is in need of reform. We still pay attention to messages from lists we actually signed up for — so, by Scott’s point of view, email marketers should get away from list acquisition and a focus on sheer numbers, and toward transparency and retaining customer trust, with a focus on trying to deliver to customers the messages they’d likely want to receive. Marketfish shared this infographic, highlighting a few companies they view as pushing innovation in the email marketing, erm, space — SendGrid, SailThru, Moveable Ink, LiveIntent and (naturally) itself. Whether they’ll all “change the face of email marketing forever” remains to be seen, but they’re definitely in a position to change some perspectives.
Here’s that infographic:
Reader Comments.
And of course LiveIntent…the largest planet in the above innovation solar system!
Posted by Dave Hendricks | 4:10 pm on January 26, 2012.
Smooth, LaRue. Sorry about missing the LiveIntent name/link, Dave — I added it to the text before I left the office.
Posted by Brian LaRue | 11:20 pm on January 26, 2012.
I love to hear about email technology — what do these companies do/do differently?
Posted by Jen McGahana | 8:51 am on January 27, 2012.
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Article source: http://www.adotas.com/2012/01/infographic-whos-pushing-innovation-in-email-marketing/