Nokia launches new B2B marketing strategy

Thursday 26th Jan 2012

Lacklustre sales at Nokia have forced the company to rethink its marketing strategy and the firm is planning a major B2B campaign in an attempt to attract a new range of enterprise customers.

As well as B2B email marketing, the company will be offering enterprise customers free Nokia Lumia 800 and 710 handsets as it strives to make up lost ground and take on rival manufacturers Samsung and HTC head on.

It is hoped that the new B2B marketing drive will help bolster awareness of the company’s smartphones and a number of Nokia partners are already trialling the new free phone scheme.

“Our focus for the Nokia Lumia 800 was very much at the consumer and we have achieved that. Our analysis shows that consumer awareness is very high now and we plan to expand our distribution strategy to a wider part of the market,” Nokia’s head of retail and distribution James Kitto claimed.

Nokia’s Lumia range recently topped the one million retail sales mark, but Mr Kitto noted that partners and resellers would be key to the success of the business’s marketing strategy.

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Article source: http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84698

Nokia launches new B2B marketing strategy – Business Strata